SUPER GRAPHICS

Graphics which are oversize, which travels from surface to surface and change the perception of space where they are used are called super graphics, i.e. the graphics which transforms the cube and cube no more can be perceived as a cube are super graphics.
With the use of super graphics certain behaviour of the users in a particular space can be expected. It changes the perception of space and by doing so the spatial experience of the space is also changed. Bold colours and patterns are often used to create super graphics.
Super graphics is a dominating visual element for creating general urban landscape. It gives the independent identity to the surfaces. It also acts as landmark and gives identity to the streets. It can also act independently from the building. It is a sticker of a surface which may or may not relate to context and which may influence the existing context. It functions as promotional graphics- on trains, aircrafts, buses; as commercial graphics- on building facades, store facades; and also as identity/way finding/information/space division/ experiential graphics.
Super graphics has to be perceived and communicable from a far distance. The huge billboards on a highway which uses symbolic colours and signs are super graphics. Super graphics act as a dialogue of a wall/surface where it is used.
Super graphics is used as an artistic means of expression and continuation of decoration, but now with the help of today’s technology it is possible to make it more interactive and ever changing. Depending upon the intension of the super graphics it may or may not relate to the host architecture. It is a visual narrative narrated by the content of the graphics.
Super graphics has to harmoniously live with the environment around. The function of a super graphics validates it being at its place. As it can be interpreted and appear in many forms. It creates a dramatic space and provide memorable freshness.